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Existing Castlecliff signage needs an update – community led by Progress Castlecliff please. The existing signs look to date from the 60’s & show yachts off the beach (never seen it’s a surf beach), large beachball (never seen) & angler (they go up the mole & rare time beach fishing isn’t longlines it’s surfcasting not angling FCS plus the “angler” is wearing gumboots (in surf? wanna drown?) Also what’s with “The surbub with the holiday lifestyle”? Reads like people out Castlecliff don’t work!
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You are interpreting the signifiers literally. If we were literally interpreting ‘Castlecliff’ the signs would just be an image of a beach covered in driftwood with our neighbours doing burn outs in their motorbikes on the beach and riding up the dunes. Honestly. Come on.
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Hi James, An update\ or tidy up (as the case may be) to signage and branding of Castlecliff has been listed in the priorities of the Castlecliff Rejuvenation Project (facilitated by myself on behalf of PCC). Once appropriate Consultation has taken place, it is likely the Community’s Collective Vision will become a reality in terms of signage and branding. The response to the Facebook survey will of course inform this process. Thanks for your comment.
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239 people responded to a facebook poll & 75% (180 people) want this sign updated… https://www.facebook.com/castlecliff.NZ/posts/1625761390835048
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Designated areas for signs, recommend permanent holes be provided. 1 metre long PVC liner with screw cap or similar,
The posts can then be wedged in place, elevating the mead for braces and pegs .
This would make it lawn mowing easy and approve the appearance.
Users could rent the site for the sign to cover the extra setup costs. And be a revenue earner.
The ground is stony and often holes are left after signs are removed.
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The signage around the Whanganui district is sporadic in its branding and roll-out. The entrance sign to the city from the Ūpokongaro end of town (rainbow vector art) is different from the Kai Iwi and Marybank entrances to town (Haere Mai/All You Need). This inconsistency is marred by the frequent changes in branding Whanganui has experienced over the previous decade, from: Well Worth The Journey, the script bubble logo Laws had done, the bad unreadable script on a the Whanganui River backdrop, to the ‘All You Need’ signs and the new addition of the rainbow art at the Ūpokongaro end – and at some point the http://www.visitwhanganui.nz ones arrived. The Council needs to lead the charge in consistency and branding, and requires some real aesthetic assistance.
James Barron clearly does not understand that he is interpreting signifiers literally. If we were literally interpreting ‘Castlecliff’ the signs would just be an image of a beach covered in driftwood with our neighbours doing burn outs in their motorbikes on the beach and riding up the dunes. Honestly. Come on.
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The signage around the Whanganui district is sporadic in its branding and roll-out. The entrance sign to the city from the Ūpokongaro end of town (rainbow vector art) is different from the Kai Iwi and Marybank entrances to town (Haere Mai/All You Need). This inconsistency is marred by the frequent changes in branding Whanganui has experienced over the previous decade, from: Well Worth The Journey, the script bubble logo Laws had done, the bad unreadable script on a the Whanganui River backdrop, to the ‘All You Need’ signs and the new addition of the rainbow art at the Ūpokongaro end – and at some point the http://www.visitwhanganui.nz ones arrived. The Council needs to lead the charge in consistency and branding, and requires some real aesthetic assistance.
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There’s an issue with the ‘Wanganui’ having an h that needs to be removed, massive oversight on the proof reading there.
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From an outsiders’ perspective (Wellington-based) the city slogan “all you need” is a bit boring and hardly exciting. Even something as cliché as “The River City” would be better. The city is based around the river and it is a point of difference and a draw card. But in terms of the signage, generally it looks dated, inconsistent – move away from photographs as ‘branding’ and move towards something more abstract and designed.
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